About Me
I’m a senior IC-track product leader with strong technical and business backgrounds. I'm motivated by building high-value, differentiated products and aligning cross-functional teams around clear strategic objectives.
I started my career in finance and business development, then transitioned into growth-oriented marketing, focusing on user acquisition and conversion optimization. That technical marketing work led me to frontend development, where I spent five years building digital experiences at IBM iX and Aroundhome before moving into product management.
Currently, I’m a Senior Product Manager at Staffbase, where I own Social and Community feature development within the App / Intranet group. I work closely with senior engineering, design, and business stakeholders to define product vision, strategy, and roadmaps, and to align priorities across teams. My objective is to create business value by increasing employee engagement through a deep understanding of user needs, informed by user research and close collaboration with stakeholders.
Previously, I owned Staffbase’s external comms product, taking it from proof of concept to closed beta and open beta, until a strategic pivot away from external comms. Before that, I was Product Lead at mobileJobs, where I optimized an existing product and launched two new ones through close collaboration with GTM leadership, resulting in new customer acquisition and higher NRR. I also led product due diligence for M&A.
I hold an MBA from EDHEC Business School and a B.S. in Finance from California State University, Los Angeles. I’m also a Project Management Institute Agile Certified Practitioner (PMI-ACP®).
I'm committed to staying on the IC track in senior or staff / lead product management roles that don't have direct reports.
In my free time, I like to read 📚, write ✍🏾, hike 🥾, do sports 🏋🏾♂️, take pictures 📷, travel 🛫, and socialize with misfits 🤡.
Technical Skills
Experience
Staffbase
Senior Product Manager
Building Staffbase’s Social and Community offering with a talented group of engineers, product designers, and stakeholders. I work closely with senior engineering, design, and business stakeholders to define product vision, strategy, and roadmaps, and to align priorities across teams. Previously, I owned Staffbase’s external comms product, taking it from proof-of-concept, to closed beta, and open beta before a strategic pivot away from external comms.
mobileJobs
Product Lead
Led the product org, reporting to the COO. Wrote the product vision. Created the product strategy. Aligned leadership on product launches aligned with a strategic pivot. Story-mapped features via insights from analytics and UX research. Aligned stakeholders on a roadmap prioritized by strategic fit, user, and business value. Launched two products leading to new clients.
Aroundhome
Frontend Developer
Developed modular, accessible, features for modern React (16.8+) apps using JSX, Styled Components, and JavaScript (ES6+). Upgraded a client-side application's API consumption from v2 to v3. The upgrade improved DX and code quality. Maintained Aroundkit, the company's design system. Set up A/B tests. Experiment learning led to higher conversion rates. Championed the introduction of Mob Programming and organized a successful test session.
Level Up and Launch
Study Sabbatical
Planned to take two months off to level up my React skills and then get a job working on a SPA full time. Extended my time off due to COVID-19. Besides React, I taught myself TypeScript, Node + Express, MySQL, TDD, npm scripting, and project configuration.
IBM iX
Frontend Developer
Collaborated with designers, developers, TPMs, and POs to solve problems for Airbus, Hyundai, Swiss Pearl, Baloise, and Auswärtiges Amt. Developed modular, accessible, features for web apps using HTML5, SCSS, and modern JavaScript (ES6+). Presented features to clients and other stakeholders during sprint reviews.
Career Foundry
Study Sabbatical
Took 11 months off to teach myself how to code. Completed a three-month, full-time, coding boot camp at Career Foundry covering HTML, CSS, JavaScript, JQuery, and Ruby on Rails. Built a responsive, interactive, portfolio website using Bootstrap. Built an e-commerce site using Ruby on Rails.
Fetch
Account Manager
Managed strategy and analytics for clients like HERE, Bild, and Xing, optimizing ad spend across Google, Facebook, Instagram, Twitter, and long-tail networks.
Stilnest
Head of Online Marketing
Led cross-functional growth experiments that tripled e-commerce conversion in 4 months. Built a product-marketing feedback loop modeled after scrum.
Bonial International Group
Mobile Marketing Manager
Launched Retale in the U.S., driving 2M+ installs and Top 5 iOS ranking. Improved user acquisition and CRM performance by 10–60% via campaign optimization and A/B testing.
Madvertise
Account Manager
Doubled revenue for several accounts through mobile ad optimization and technical integrations.
Hydra Digital Holdings
Business Development Consultant
Evaluated the global SmartTV industry, which included an analysis of key players, products, and technologies. Report was used to brief prospective investors and to shortlist potential strategic partners.
Confecciones Gold Medal
Productivity Consultant
Designed UX and reporting for an order-tracking system that passed partner audits. Improved cash forecasting to cut short-term borrowing costs. Advised factory floor layout changes that eliminated theft and avoided higher security and surveillance spend.
Digital Domain
Financial Analyst
Coordinated all planning, forecasting, and budgeting processes. Worked closely with line managers to develop realistic revenue and cost projections for their units, reporting to the CFO and VP of Finance.
Lionsgate
Marketing Coordinator
Managed media planning and budgets for 20+ films, including Rambo and Saw IV.
Trust Company of The West (TCW)
Credit Mortgage Group Intern
Supported monthly surveillance of 200+ CDOs by collecting and analyzing data from trustee and manager sites. Created reports using rating agency and bank data. Maintained weekly trading data in Access.